Saturday 4 July 2009

Internet Institution Case Study....Google


Who owns the site?

Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998.

Do they also own any traditional media businesses?

Google doesn't own any traditional businesses, however they are in partnership with other companies like AOL of Time Warner, MySpace and Sun Microsystems.

What other internet sites do they own?

Google owns many other sites which they service to for example Google News, Google Product Search, Google Groups, Google Maps, Google Earth, Google Images, iGoogle, Blogger, Gmail and Youtube.

What is it's revenue?


Google's revenue is $21.796 billion from 2008.

What is it's overall worth?

Google's total assets are worth $31.768 billion from 2008

Research 5 key facts about the institution:

1)
Google is an American public corporation
2) Google's mission is "to organize the world's information and make it universally accessible and useful"
3) Google began in January 1996, as a research project by Larry Page
4) The name "Google" originated from a common misspelling of the word "googol"
5) 99% of Google's revenue is derived from its advertising programs

Quotes about the institution?


1) Google's corporate philosophy embodies such casual principles as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."


Fortune Magazine


2)
"Google has a current Overall Rating of B (Positve)"

http://reports.finance.yahoo.com/w0?r=37886135:1

3) "Google actually relies on our users to help wiht our marketing. We have a very high percentage of our users who often tell others about our search engine"


http://www.woopidoo.com/business_quotes/authors/sergey-brin-quotes.htm


Summarise two linked Wikipedia articles

1) The birth of Google, beginning to the future
2) Traditional search engines do not consider document quality in ranking search results, however Google changes things.
3) Even in this primitive Internet world, the need for more accessible interfaces to growing data collections had already been recognized.
4) The prototype used well-established technology to crawl from page to page by following links.
5) To calculate rankings from this family tree, the pair developed the PageRank method. In short, the method ranks a particular Web page highly if many other highly ranked Web pages link to it.

http://www.nsf.gov/discoveries/disc_summ.jsp?cntn_id=100660&org=NSF- On the Origins of Google

1) There were ten papers co-authored by Googlers in these conferences, which covered several areas of machine learning including domain adaption, online learning, bandits, boosting, sparsity and kernel learning.
2)At Google, we've gathered hard data to reinforce our intuition that "speed matters" on the Internet.
3)Speed as perceived by the end user is driven by multiple factors, including how fast results are returned and how long it takes a browser to display the content

4) In other words, we purposefully slowed the delivery of search results to our users to see how they might respond.
5)While these numbers may seem small, a daily impact of 0.5% is of real consequence at the scale of Google web search, or indeed at the scale of most Internet sites.

http://research.google.com/

The companies corporate homepage which is http://www.google.com/corporate/
includes:


1) Google Toolbar
2)Google AdWord
3) Usenet messages
4) Links to images, videos, maps, news, shooping
5) Google AdSense
6) Links to Google Philosophy